The disco dance floor squares initially stemmed from a concept on dance steps, and mid-century illustrations for lessons. The steps themselves were too literal, and because the goal of Colourbeat is to create a movement through movement, they needed a logo that went beyond solely it’s surface appearance. Time signatures and beats were a secondary notion of the logo design and the reason for four squares. The third misaligned square, or perhaps the “coloured beat,” represents an accent, and a means of standing out amid the rest. The logo is a strong, bold collective and each individual is supported by the whole.